DARK CONTINENT
How it came about:
The album artwork for dark Continent was created to show the seriousness of the project and dive into the landscape of the album and its surrounding work. It focuses on bringing every piece of the single artwork together to providing the stone-cold landscape that this album gives off sonically.
Building It Out
When we started building out the marketing and direction for Dark Continent, we wanted the music to be appropriately represented and the artist after being signed by the label Nice Work. It was important for all of us to focus on the future and how the sound and the artistic level needed to rise.
So we focused on each piece separately, allowing each one of the projects to speak for itself. Starting with To Taste The Divine, then moving into An Endless Cycle, An Unhealthy Balance, a
Listen On
Each single started taking shape and followed an approach that felt gritty and destructed yet reformed, so when it came to the final project, we decided to showcase everything inside the album artwork to show how each piece is vital to how it is this album becomes its own little world.
Even the titles play a role in telling the larger story through the track-list and form a broken-down structure of retelling the album's narrative.
CREDITS
Created by: OKVY.CO
Designed by: MICKY BROWN
